Tommy Kramer Coaching Tip #340 – Hire Class Clowns

A great rule of thumb for finding air talent is to hire people that were “Class Clowns” in school.

The mere fact that someone was willing to take on that role denotes Confidence, and wanting to have Fun. A great radio station needs both in order to succeed.

When I was a kid, I was a class clown, BUT it was never intended to disrupt the class, only to make it more enjoyable. I didn’t butt in or interrupt the teacher, and didn’t just say something stupid or something to draw attention to myself. I just looked at it like there were things being said that needed a comment.

Relating this to my wife one night not long ago, I said, “But some teachers – unbelievably – didn’t seem to WANT to do a team show.”

That made her spit the water she was drinking about three feet into the air.

And THAT, my friend, is what makes a valid air talent.