This may sound counterintuitive, but stories aren’t about what happened.
For our purposes as air talent, they’re about what we FELT about what happened. The Emotion is the core, and that’s the thing that connects with the listener.
If all you can bring to the table is just some comment with no real emotion attached to it, or just some stupid punch line, you’re not going to connect.
Focus FIRST on the Emotion. THEN put the story together.
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Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.