One of the most powerful building blocks in becoming a great talent is not wasting words.
It’s kind of like learning to drive. On one side is the curb – saying TOO little, so nothing was said that made your Content “pop”. On the other side is the double yellow line – belaboring a subject where there’s nothing new left to say, but you’re still talking. That’s a head-on collision waiting to happen.
The cure: prep to where you get what you want to say down to the most concise form possible. Then just let it “breathe” a little when you do it on the air.
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Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.