Tommy Kramer Coaching Tip #427 – I Can Read Facebook Without You

No doubt about it, Content is the biggest challenge for any air talent. RELEVANCE to the listener is the key. Not settling for something that your listener only has a passing interest in is a huge step in making your show different from all the others.

I can read Facebook without you.
I can see “filler stories” on any website without you.
I can get stories about other people, in other places, that bear no resemblance to where and how I live my life…without you.

True Content is simple, really. If I can see myself in whatever ‘scene’ or situation you talk about, it’s good. If I can’t, you’re just talking to someone else – or maybe just talking to no one.

There are only two lanes:
1. Things that are relevant to how I live.
2. Things I might NEED to know, but haven’t heard about them yet.

As Roy Williams (“the Wizard of Ads”) said, “Nobody wants to see your home movies unless they’re IN them.”