Tommy Kramer Coaching Tip #453: It’s Better When We’re Just People

In a recent session, I had to deal with a member of a morning show trying a little too hard. This is something everyone needs to learn, and should revisit periodically if it “drifts” a bit. Here’s what I had to say to him…

Today I played you two breaks. The first one was your congratulating a contest winner, and we heard the natural enthusiasm that goes with that. The second one was a more intimate thought, but you “milked it” a bit by being overly sincere.

Remember, you want to give yourself to the words and trust them, delivering them conversationally. You’re just telling a friend, not ‘selling’ a thought.

It’s easy to fall back into “deejay” delivery, but we’re better when we’re just people.