The execution of something is far more important than the thinking of it. When the time comes (when the mic opens), you have to be able to Stand and Deliver.
All the great ideas you’ll ever have won’t matter if you can’t put ’em across to the listener. Even something as simple as saying the name of the station needs to be sincere, slightly different every time, and polished.
That’s why the biggest gap is between Good and Great.
And that’s why I coach. I love helping people get to Great.
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Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.