Tommy Kramer Coaching Tip #677: Something Worth Listening To

The one Constant that any great air talent or station needs to have:

Every day, every single day, your primary goal is to deliver something that’s worth listening to.

“Memorable Moments” (a Mark Ramsey term) are what put you on the map, and the more of them you consistently have puts the station on the map more prominently.

I hear so much “social media post that I thought up a punch line for” stuff lately that it makes me want to scream.

WORK at it. Try to get better and more consistent each day. All I’m looking for is something worth listening to. If I hear it, I’ll stick with you.