John Lennon once described American deejays as “Hi, I’m from nowhere,” meaning that compared to jocks in England, we all sounded alike to him, speaking in our “radio voices”.
If you think of it like an actor (which you should), there has to be some arc to you. Things have to come from something. (Great actors say their characters have to overcome something, and you should be able to sense that.)
I’ve mentioned this before, but to me, especially in the five different morning team shows I was part of, it wasn’t just “Hudson & Harrigan” or “Tommy & the Beamer,” it was “The Adventures of Hudson & Harrigan” or “The Adventures of Tommy & the Beamer”…just like the old TV show wasn’t just “Superman,” it was “The Adventures of Superman.”
Your show should be thought of (but not named) “The Adventures of…you.” Life IS an adventure. Radio should reflect that. If you don’t, you’re just that voice from nowhere.
– – – – – – –
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.