Albert Einstein said, “You can’t solve a problem by the same thinking that produced it.”
I wish everyone in radio – particularly Program Directors and General Managers – had that written on his or her desk.
You have to think through things with a “What if….?” mentality. What if a competing station changes to our format tomorrow? What if my morning show takes a job somewhere else? What if our Imaging that we think is so great isn’t of any real Benefit to the listener? What if the only thing I can grab for lunch is the seven-year old Zagnut in the candy machine?
Thinking “what if?” is a good start toward warding off future problems, or coming up with a fresh idea.
Like “What if I ignored the PPM weeklies for just a moment, and tried something new just to see if it flies?” or What if I brought someone aboard to help my air talent get better, instead of just assuming that we don’t need it?”
I have a feeling that if Einstein were still alive today and listening to radio, he might say “It’s not just ‘think outside the box,’ it’s ‘throw the stupid box away.'”
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.