Here’s something your boss will probably never tell you: Don’t try.
How this translates to what we do is that sounding like you’re “trying” can be felt on the other end of the radio, and it pushes people away.
It’s got to seem easy, spontaneous, like you just thought of it. When you attempt to “sell” something, you’re missing the whole point. We want to SWAY the listener, draw her or him a step closer, convince that person break-by-break, day-by-day, that listening to you is the most valid choice.
I’m not saying you shouldn’t give it your best effort. You should be conscious of making even the simplest, most mundane break you do be bright, tight, pro, and polished. But “trying” comes across as “trying too hard” – maybe even begging for attention or validation. That never works.
So have fun today…but don’t “try”.
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.