Tommy Kramer Tip #215 — Why You Should Never Say “Maybe”

“Maybe” is a word I don’t like to hear, because by definition, it’s ‘conditional’ in nature.

“Maybe you’ve done this…” also carries the flip side (in the listener’s head) of “No, I haven’t.” Click. Disengage.

“IF” is the magic word. It activates the imagination, and doesn’t leave room for the doubting side of the coin.

“Maybe you’re seven feet tall…” only talks to people who ARE that height.

But “If you were seven feet tall…” opens up the mental possibility – and the ‘buy-in’ factor, as a result.

There’s also the inclusive: “We’ve all done this…” or “We’ve all seen this…” (But it has to be true. It can’t be “We’ve all skinned a buffalo with a butter knife…”)

Anyway, now you’ve got a couple of new arrows in your quiver to help make you sound more CERTAIN – and dynamic – on the air in a very subtle way.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.