Something happens when the mic goes on. Most people assume a delivery that’s either “giving information” or “making an announcement” or “presenting” something to the listener.
…as if the listener is some distant stranger who has this break arrive like an unwanted, slick, glossy ad for life insurance – for your pet goldfish.
But the great talents all know that no matter how important or significant a thought is, you still want to say it like you’d say it to your best friend, over a cup of coffee, like he or she is just 2 or 3 feet away (not 15).
By trying to sound more “important”, you become less important. By simply sharing a thought in a normal tone of voice (and normal volume level), you imply that “Hey, we’re buddies. Let me tell you something.”
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Member, Texas Radio Hall of Fame
© 2018 by Tommy Kramer. All rights reserved.