The other day, I heard a guy who’s quite good RUSHING through every break. Talking to him later, I found that he’d gone through a series of really stressful things, leading to his getting back home at 4 AM, then having to go in and substitute for someone on the air just a very few hours later. In trying to overcome sleep deprivation, he went the “energy” route. But it didn’t really work, because the listener can almost always tell when we’re overcompensating, or just not quite “in the pocket”.
This is what I told him:
A 12-ounce glass won’t hold 14 ounces of Dr. Pepper. Pouring it faster won’t help.
Keep that in mind the next time you’re not physically at your best. Stay ear-friendly. Fit the glass.
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Member, Texas Radio Hall of Fame
© 2018 by Tommy Kramer. All rights reserved.