Tommy Kramer Coaching Tip #353 – No Talk, No Magic

In this era of voice trackers in one or more dayparts, multiple responsibilities that take time, etc. it’s not unusual for me to see stations where the morning team may have never even met, say, the evening air talent.

Although this might not seem to be an area for a talent coach to work on, it really is. I think it’s essential for all the people on the air staff to know each other, communicate with each other, and share with each other.

When you know something about the talent in another daypart, ways to mention/promote them become easy, and the station sounds less compartmentalized. It adds a human touch, and helps create the magic “Stationality”.

Sharing your thoughts and ideas with the other air talent leads to “new blood” in your own thinking process, too.

In my experience, the staffs who know each other well perform better. It’s also alarming to me how many staffs these days hardly ever have conversations with each other ABOUT the station.

Predictably, the people who don’t talk about their radio stations always work at crappy ones. Discussion shows Passion.