The Prime Directive was the guiding ‘mission statement’ in Star Trek.
Here’s ours, in music radio:
Whatever you want to say needs to be as good as your best song.
If it’s not, why are you saying it?
This manifests in two ways – Subject matter, and Delivery.
Subject matter should be top of mind, and you want the listener to be able to easily see himself/herself in that situation.
Delivery: “as good as your best song” can be in the WAY that you say something. Sounding like you actually care (with some degree of emotional engagement). Painting a good word picture. Or simply being a good companion to the music, rather than an interruption.
Unless I’m working with you, I can’t tell which of these you need to work on. But I’ll bet there is one.
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Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.