I don’t like asking questions, but here are two that you should ask yourself, whether you’re an air talent, Programmer, or GM:
1. What do you have that I can’t get everywhere else?
In the current era of “cookie cutter” formats, this is crucial. If all you are is a corporate playlist and people reading liners and crap from the internet, the answer to that question is “nothing.”
2. What do you have that I can’t get ANYWHERE else?
And remember, it has to be relevant. Just being “different” isn’t enough.
The answers to these two questions will decide your future. There are too many entertainment alternatives available today for you to expect people to waste their time listening to boring radio. Do SOMETHING…rather than do nothing.
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Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.