Tommy Kramer Coaching Tip #443: The 3 Questions

(This is a companion piece to Tip #24, “The 5 Subjects.”)

With any piece of Content, ask yourself these three questions:

1. Why is this on? “Because it’ll be funny” shouldn’t be the primary reason. Lots of shows are fairly funny at times, but aren’t really connective or transformative.

2. Where am I going with it? Think of an Ending FIRST, then figure out how to start it, and then how to shape it. This doesn’t kill spontaneity; it clarifies it and cleans it up. When you know where you’re going, you go in more of a straight line.

3. What does this mean to the listener – TODAY? If something you say actually resonates with me, I’m more likely to come back and listen to you again. But if it’s just generic “any day” Content, or flimsy jokes based on “click bait” postings, you’re probably not going to have much of an audience.

You earn the listener’s attention one connection at a time.