Tommy Kramer Coaching Tip #444: Everything is Local, or It’s Not

Sometimes, in an effort to seem “bigger,” we lose focus.

Here’s a question for you: If I hear your station for the first time, does it sound and feel local, or not? (And I’m not talking about street names. I mean things that we share with the listener, things that the listener can picture himself or herself going through, too.)

If you don’t feel local – personal – then you’re generic. (Think generic food, as opposed to “brand name” food. “Corn chips” don’t translate the same as “Fritos.”)

Local = emotional engagement.

Generic = who cares?

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.