Tommy Kramer Coaching Tip #527: Surprise Me

Like most people, I listen to the radio at some point every day. I hear promos. I hear commercials. I hear songs. I hear people trying to sound cheerful. I hear people trying to be funny.

What I all-too-rarely hear is something that actually surprises me.
Gee, I wish that wasn’t true. Surprises are great.

I want Surprises. I loathe The Obvious. And I’m not alone. People want companionship. They want entertainment. They want pertinent information. (We’ve all heard the voice-tracked Talent that’s really cheerful while a tornado is headed our way.)

Don’t fall for the “This is good enough” trap. “Good enough”…never is.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.