Tommy Kramer Coaching Tip #635: Your Strategy Each Day

My dear friend and associate John Frost and I talk to stations all the time about what their Strategy is. (Hint: “What you want to happen” is not a Strategy.)

I talk to air talent all the time about what their specific strategy is each day. And I push them to think about these questions…

“What’s today’s show about?”
“What do you want to be known for?”
“What do you want to be counted on for?”

To use a Sports reference, the best hitters in baseball don’t just go up to the plate and flail away. They’re sure about what they’re trying to accomplish, and the techniques they’ll use.

If you don’t have a real Strategy behind what you do….well, good luck with that. The best air talents are the ones who are clear-eyed about what they’re trying to do, and secure (maybe after some coaching) about how to accomplish it. That’s why they win.