Tommy Kramer Coaching Tip #481: What You Say vs. What I Feel

Posted on August 24, 2022 by tommykramer

Get this: it’s not about what you say. It’s about what it makes me feel. I, the listener, will make up my mind pretty quickly about this. Information is fine, but unless I feel something about it, it’s just not relevant.

You have a choice when you open the mic. You can scatter words all over the place, but unless it fires up a pilot light inside the listener, it’s just ‘blah – blah – blah.’

If I feel entertained, that’s good. If I feel like you’re someone I might like to be friends with, that’s even better. But if I only feel like you’re using “filler” stories and material that I can’t identify with, then it’s pretty much a strikeout.

A final thought — if you’re funny, it’ll show. But if you try too hard to be thought of as funny, that’ll show, too. So if you can resist the “I want to be funny” agenda, and meld the selection of meaningful, relevant Content with a natural-sounding delivery, you have a chance to become truly great.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #480: The Other End of the Couch

Posted on August 17, 2022 by tommykramer

This is a voice tip for radio, and artistically, the way you’re going to perform the best.

We’ve all heard way too many “foghorn” deejays trying to “impress” us with their big, impressive delivery. And it’s not just in radio — the “HI THERE!” bad disc jockeys are doing Sports on TV now, shouting at us about everything.
But that’s just so 1975.

Try this instead: just imagine someone sitting with you, on the other end of the couch. You want to be loud enough for that person to hear you, but no louder than that. Obviously, you’ll get more excited if the subject matter requires that, but as a rule, just settle down and talk to me.

The absence of the “disc jockey” delivery allows you the space to just be yourself. And then you can be organized, but still open to something flying into your mind ‘in the moment’ because you’re not trying so hard to be noticed.

As my friend and outstanding voice actor Beau Weaver says, “It’s not about your voice.”
I would add, “It’s NEVER about your voice.” It’s about being believable.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #479: Next, Free Time, and Reminder – Team Show Communication

Posted on August 10, 2022 by tommykramer

Having coached over 300 team shows, and doing 5 different team shows in my career, I can tell you that true team show communication is often elusive, or sometimes erratic. Let me help you with that.

The minute you close the mic at the end of a break, talk about what you’re going to do next. Lay it out, who’ll do what, etc. then go about your business. It’s free time now, to do whatever you want – talk to each other more (always a good idea), just have a little silent time, check your email…whatever.

Then with about a minute left before you’re going to go on the air again, everything stops. And you briefly go over what you had planned again – who’s going to start, etc.

This is SO easy, and it makes all the difference. You don’t talk each other to death and get bored with each other, and you don’t build in little resentments like “What did he mean by that? He was just staring out the window while I was talking to him.”

That little amount of planning, then free time, then taking a moment to go over the plan again, will give you a relaxed focus. Try it.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #478: Part OF the Music, or Just Waiting for the Song to End?

Posted on August 3, 2022 by tommykramer

Here’s a question for you: Do you come across as PART OF the music, or like you’re just waiting for the song to end, so you can talk? You’re either going to a part of it, or not.

I’ve talked about this before, but you should want to match the mood, the “vibe” of the song, or match the pace of the song – or both – so you’re a PART of the listening experience.

Too many stations are running Imaging way too much of the time, and the air talent doesn’t get to talk often enough. We need to hear these people so we can bond with them. Just your tone of voice, or a little remark over the song, can say a lot.

I’m not bonding with your Imaging guy.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #477: Does Your Positioning Phrase Matter?

Posted on July 27, 2022 by tommykramer

It depends on what it is, but only rarely have I heard a Positioning phrase or slogan that actually matters, especially if it’s just touting things like “12 in a row” or “50-minute music hours,” or the nebulous “More music.” (More music than what? My refrigerator?)

Anybody who wants to do so can make those claims, and somebody will, I guess, but why settle for that?

Here’s what you really are: What the listeners think you are when they listen to you.

So consider taking off a lot (or all) of the “sloganeering” and SHOW me why I should listen. It starts with THIS time you open the mic.

Note: there are stations whose Imaging actually means something. But I wouldn’t say they’re in the majority.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #476: THE 2 Content Guidelines

Posted on July 20, 2022 by tommykramer

All great air talents know this. But the road from good to great is a little muddy sometimes. So here’s an easy “sifting” tip — the only two real Content guidelines:

1. Hopefully, what you’re talking about is something that the listener cares about.

2. But it should at LEAST be something that the listener has an interest in. Has. Already.

Here are some questions to ask yourself:
If it’s not in one of those categories, why are you doing it?
Why put yourself in the “trained seal” arena with your Content? If you’re just “performing” prep sheet stuff, you’re not as good as you could be by focusing your Content selection process.

It’s very hard to get someone’s attention if it’s just something you find interesting, or even worse, if it sounds like you’re trying to force me to have an interest in it. When I don’t care, I don’t care. And while silly is sometimes fun, it can also just be silly. (It’s about context. It still begins with one of the two categories.)

Look around you. What about where you are and what you see do you have in common with the listener? Talk about that. Add your personality. Simple.

Great shows aren’t cookie cutters. They’re INDIVIDUAL.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #475: If We’re Having Fun…

Posted on July 13, 2022 by tommykramer

One of the most incomplete thoughts ever said to air talent is “If we’re having fun, the listener’s having fun.”

Ridiculous. If the LISTENER’S having fun, the listener’s having fun. You can be having a party in the control room, but if it doesn’t resonate with the listener, it doesn’t matter.

I ask this all the time: “Who’s our target listener?”
What I usually get is a white-page report being regurgitated to me, usually a demo bracket, some assumptions treated as fact, and not one example of how to pull that person in. It’s hardly ever about one clearly targeted listener.

If you assume that all listeners want is “fun” you can have a decent, but shallow pool. To become THE show in your format, in your city, or on your network, is a different thing altogether. Learn all you can about who – specifically – you’re talking to, and you’ll be fine. (“What about the rest of the family?” Win one person over first.)

How do you learn? Go MEET that person. The one who shows up at your event is a P-1. She has friends, too. They became friends because of what they have in common, and what they care about most. Having fun is one of those things, but certainly not the only one.

Just off the top of my head, I’d add these thoughts:
Be smart. Be kind. Be observational. And be aware of taking up the listener’s time.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #474: Never Be Afraid To Learn More

Posted on July 6, 2022 by tommykramer

The other night, casually watching a New York Yankees broadcast with the most excellent Michael Kay and former great pitcher David Cone, something really struck me that Cone said. He was talking about a Yankees pitcher who had not had a good beginning last season, and made the decision to dramatically dive into the metrics that are available now – arm angle, spin rate, pitchers’ and batters’ “planes” that they pitch or swing on, etc. He totally revitalized his career when he learned about what more spin means, rather than just speed.

Think about that. These guys make millions of dollars, he’s done it one way his whole life, and all of a sudden, this guy makes a dramatic change.

The resistance to change is the greatest danger to radio. Great stations are always looking for more and better ways to connect with listeners, but a lot of air talents seem like they’re always reticent to change much, if at all.

However, just because it got you where you are doesn’t mean you’re going to stay there. Even at the Major League Baseball level, you can be on a bus back to pitch for the Bogalusa Smoothies in a heartbeat.

Listen to smart people who are looking forward all the time. Ask the PD to help you get better, or recommend they hire a coach for a few sessions a month. But always be looking for what will give an edge over the tree stump at the competing station doing the same show as yesterday and the day before that.

Tommy Kramer Coaching Tip #473: The First Two Goals

Posted on June 29, 2022 by tommykramer

There are two immediate goals in radio:

1. You have a listener. Keep him (or her) around for a while.

2. Compel that person to come back again tomorrow.

Without meeting these first two goals, NOTHING else can be accomplished. No matter what your Strategic plans are, no matter what the Board of Directors’ monetary aims are, no matter what your “Imaging” tries to accomplish, unless you learn how to grab a listener and make that person want to listen again, you’re dead in the water.

Some questions for you:

Do you spend more time on these fundamental goals than other things in a given day?

Do you give conscious thought to who that person is that’s listening, and HOW to appeal to them?

If not, why not? Do you just want to fail? My brilliant friend and associate John Frost used to have a miniature billboard on his desk that read “It’s the Cume, Stupid.”

Cume builds one person at a time.

Tommy Kramer Tip #472: How a Team Show is like Baseball

Posted on June 22, 2022 by tommykramer

In baseball, the pitcher and catcher better know what the other is likely to do. If you’re a pitcher and throw the wrong pitch, what you don’t want is for the catcher to have to wait for it to stop rolling before he picks it up. 🤣

That’s why they use signals.

All team shows should, too. If you don’t, you’re not going to be as cohesive as you’d like to be. A simple “point at me as you’re saying your last word” leads to instant communication, effortless momentum, and being “tight” but not stepping on each other.

Two other signals:
Hold your hand up and point to yourself = “Come to me.”
Hold your hands up over your face = “Do NOT come back to me. I have nothing.”

This is a foolproof way to sound better.
It’s amazing how many teams have told me “We don’t need signals.”
Yes, you do. Make it easy for yourself and for your partner.