Author Archives: tommykramer

About tommykramer

Tommy Kramer has spent over 35 years in radio as an on-air talent, Programmer, and Talent Coach, and has worked with over 300 stations in all formats, specializing in coaching morning team shows, but also working with entire staffs. In addition, he works with many premium voice actors that you hear every day on Imaging, Radio and TV commercials, and Hollywood Movie Trailers. Tommy was elected to the Texas Radio Hall of Fame in 2003. Call Tommy @ 214-632-3090 (iPhone), or email coachtommykramer@gmail.com

Tommy Kramer Coaching Tip #515: Do You Sound Happy?

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John Lennon once said, “When I was five years old, my mother told me happiness was the key to life. When I went to school they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment. And I told them they didn’t understand life.”

So, with that in mind, do you sound happy on the air? You know, like you actually enjoy your job? Or are you just going through the motions, plodding along doing “fluff” Content or reading stuff off a computer screen?

If you’re not happy doing radio, please get out of it. Life’s too short to listen to someone who’s just “filling breaks”, and there are many people who’d love to have your job. This may sound corny, but we’re here to RELIEVE people of sad feelings or boredom, not add to them. Radio isn’t dying, but some people make it sound like it is.

If this is too “pie in the sky” to you, I quote John Lennon again: “You may say I’m a dreamer, but I’m not the only one.”

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #514: One Egg or an Omelet

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Each break you do is an “egg”. But ALL the breaks during an hour (or your show as a whole) are an omelet.

The point is, this break should stand as a break, but it should also be part of some sense of what today is like. A mood, if nothing else.

If you’re just doing isolated breaks, there’s no “story” that day. To be great, your show should be an ongoing saga of your experiences with things that are also part of the listener’s life. Who wouldn’t rather have an omelet than just one tired little egg?

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #513: The “Home Run or Nothing” Mentality

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If you concentrate so much on the “big” things, but you don’t get really good at the little things, it’s not gonna work as well.

You need to be well-rounded. It’s nice if you have “big” moments, but don’t have any “empty” moments. Be right here, right now, even just doing the weather or promoting something.

It’s like baseball – it’s great to hit home runs, but strikeouts kill. They’re wasted times at bat. No fielders have to move; no runners advance. You might as well have just gone up to the plate without a bat.

The “little things” MATTER.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #512: The Server and the Performer

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Imagine going to a fancy restaurant where the server is just perfect. He’s taking your order, but he’s also helping you with a little opinion, making sure you get the dressing you like on your salad…whatever.

And then all of a sudden, the floor show comes on, and he goes down and he’s the performer! He makes you laugh and do stuff, and he’s interesting. It’s the same guy.

That’s your job.
(In a team show, it’s easy. One’s the server; the other’s the performer. And those roles can switch.)

That’s what you are. Whether as a solo or part of a team, we need to serve the needs of the listener AND entertain him/her.

It’s really boring to hear shows where only one of those roles is present.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #511: One of the Advantages of a Team Show

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A pet peeve of mine is when someone starts with “I – me – my” verbiage instead of starting with the Subject or the Listener, THEN talk about you.

One of the advantages of a team show is that it gives you the opportunity to get into Content without starting by talking about yourself. Your partner can talk about you. “Well, Rick was only ten minutes late this morning” leads to a story. Instead of you talking to me about you, you’re talking to me about him. This ‘indirect’ way of beginning a Content break is not only really effective, but it creates an “insider” vibe – always a good thing.

But remember, this is only an advantage if you use it.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #510: The Magnifying Glass

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Great artists will see one thing in the corner of the picture that stands out. It’s like their eyes are magnifying glasses.

So when you’re going through your process, you don’t want to just pick out an approach, or just start to tell a story and hope it works. You should be alert to what “caught your eye” about it.

Now we come to the purpose of this tip, the “magnifying glass” part:

What are you going to point out about this subject or situation that only you see?
What are you going to say about it that only you would say?

If you want to really stand out among the ocean of other air talent, to quote The Mandalorian, “This is the Way.”

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #509: The Dreaded Monotone

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Recently, I listened to a morning show host do the News. I’m not a big fan of this, but in this case it’s necessary; a budget issue.

The stories were okay, but because News is so “left brain” informational, it came out in almost a dead monotone. Here’s what I said in our next session:

I know things get busy, and it’s easy to get focused on story count, pronunciations, and time. But you should avoid letting anything keep you from sounding as conversational as possible. If you sound interested in what you’re saying, chances are the listener will be, too.

Obviously, it’s not just reading a News story that can freeze you up. Commercial copy, badly written “liners” (eww) or “announcements” that are written in “print language” instead of how we would actually say it to another human, can easily lead to sounding robotic. That’s not likely to connect with the listener.

I say this all the time: Just TALK to me like you would to your best friend over lunch.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #508: The 3 Questions (REVISED)

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Years ago, my first two tips about Content were “The 5 Subjects,” which was about simplifying your show prep, and “The 3 Questions,” a sifting exercise that helps you refine your on-air performance.

“The 5 Subjects” tip was updated last week, and here, in 2023, is an updated edition of the companion piece. (The 3rd question is different from the original. Times change.)

The 3 Questions to ask yourself about your Content choices:

1. Why is it on?
This is about what matters most to the Listener today. Don’t settle for less. If it’s the 20th most important thing on the list of what he or she cares about, toss it. Generic “any day” or “rainy day” Content is lame. Today’s show should be about today.

2. Where are you going with it?
This is about planning an ending. You want to have one, even if taking the “First Exit” means you don’t use it. (That technique is Tip #4 on my website.)

3. What’s the Emotion at its core? (Great storytelling is always about some sort of emotional “reveal”. This is the secret to having a real connection with the Listener.)

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #507: The 5 Subjects (REVISED)

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One of the first tips I wrote years ago was a show prep piece called “The 5 Subjects”. Here in 2023, is an updated edition.

The 5 Subjects (a Content guide)

1. Job stuff.
Besides stories that grow out of the workplace, this also includes finances, “the family wallet”, too. The economy affects our choices. But I start this list with the job scenario because all Content is primarily about what you have in common with the Listener.

2. Entertainment.
This is about the Entertainment world as it applies to your Listener. Knowing your listener defines what TV shows, movies, social media posts, etc. you want to talk about.

3. “The Buzz”.
While this can be about the Entertainment world, it’s not always. There’s something today that everyone is really, honestly talking about. If you’re not, you’re irrelevant. (Obviously, not mattering is not a healthy choice. Yet every day, I hear people blathering about stuff no one cares about.)

4. Relationships.
Brother to sister, parent to child, friend to friend, spouse to spouse, us to God. Literally everything is about relationships. Even down to what stores or restaurants you choose.

5. Things that “grow out of the show”.
Every show has some spontaneous ingredient that grows out of the air talent. There’s something unique about you that the listener can connect with. Experiment until you find it, then make it a constant.

You can’t go wrong with these subject headings. They’re assembled from my own career, and hundreds of coaching sessions with great radio talents over many years. This is the most compact guide I could put together to help you each and every day.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #506: Which Camera Angle to Choose

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I’ve been talking about “camera angles” for decades, born out of an acting and performing background, and a brilliant teacher I had in college while taking film classes.

The premise is that any story can be told from a variety of camera angles, and standing in another person’s shoes ALWAYS provides a different way to tell that story.

Recently, in a session with a brilliant talent named Tracy Leek, a good example of this came up as she talked about her 15-year-old daughter’s dread of getting her driver’s license. Here’s what I wrote in her session recap:

Her starting to drive offers multiple angles, too:

Parental worry: put as much bulk and metal around her as you can, because a teenager will have an accident.

Peer pressure: other kids in the car can and will distract her.

Other drivers: they don’t know she’s a beginner, and road rage is a constant worry.

Which will you choose? The one that expresses your emotions the best.

Tracy is a top-level talent, and this has become a main building block for her over our years of working together. If you’re not paying attention to this, you’re missing opportunities to connect with the listener.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.