Tommy Kramer Coaching Tip #523: Did You Get Noticed Today?

Posted on June 14, 2023 by tommykramer

Times have changed. Local stations often don’t sound local. Syndicated shows tend to talk about generic subjects because they can’t be specific to a certain city or state. Huge radio companies are so weak in coaching the talent that many air talents have never had a coaching session.

So let’s start your process with a basic question: Did you get noticed today?
And while we’re going there, if you missed work today, did any listeners notice?

Every day, you have a chance to carve out the same kind of career as a Paul Harvey or Howard Stern or Bobby Bones or anyone else you want to name. So…who are you? What’s your brand of humor? What emotions do you show on the air? And most importantly, what do you have in common with me (the listener)?

I tell people all the time to “crack your chest open and show us what’s in there.” THAT is how you get noticed.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #521: Go in a Straight Line

Posted on May 31, 2023 by tommykramer

What separates a “shaggy dog” story from one that entices a person to listen is whether or not it goes in a straight line.

Too many “side references” stall the story out and put it in neutral as far as the plot goes. In real life conversations, people may listen. But on the air, a minute is a long time. (Want to argue the point? Hold your breath for one minute, starting right…now.)

There’s also the danger of sounding like you’re interrupting your own thought. This is a weird habit, because at that point you’re just trying to sort out in your own mind how to tell the story. I don’t have time to listen to that.

You need to be prepared and make the story march at a decent pace, but also be mindful of when a pause is needed. We do want to sound as natural as possible, but we owe the listener being expedient, too.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #520: I’m Here, Just Not Talking

Posted on May 24, 2023 by tommykramer

Years ago, I heard a very good morning personality say that his show, which was a team show, was just the cast members having a conversation, and people (the audience) just listening in.

Not a bad thought, but an incomplete one.

The truth is that you’re talking to your team AND ME – the listener. I’m right here. I’m just not saying anything at the moment.

Picturing the listener “at the table” with you is, to me, an essential overview. So I have to wonder why so many shows seem like they’re just “in the room” and I’m not.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #519: Bits That Should Be Buried Forever

Posted on May 17, 2023 by tommykramer

It’s incredible to me that we still hear ‘bits’ on the air that were stale 25 years ago. Here are some examples of the type of stuff I’m talking about:

This Day in History.
No one cares. Especially the younger demographic. Millenials don’t remember past last Thursday.

“Stupid Criminal” Stories.
Again, why does this matter? How is it top of mind? (And we all have the internet, you know.)

Trivia games.
Dead, dead, dead. I can ask Siri and get the answer in three seconds. It’s not 1980 anymore.

The “uhm” Game.
I always thought this one was stupid – because it makes the contestant sound stupid. Why would you want to do that? My wife tells me that most women hate being made a fool of.

Obviously, there are quite a few others that I didn’t mention, but the message is the same: think of something new, something fun, something yours. But most importantly in terms of performance, do something that makes the listener feel like you’re actually looking to connect with him/her, instead of just filling time. Bad bits use listeners as props. Good content is always about relevance and connection.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #518: The Most Important Thing in Putting a Team Show Together

Posted on May 10, 2023 by tommykramer

Over my more than two decades of “officially” being a talent coach, I’ve had a hand in putting dozens of team shows together. (I’ve coached over 300 of them.)

Here’s the most important thing in putting a team show together: Does each of them make the other person sound better?
Not just good. BETTER.

If they don’t do that, don’t put them on the air. Their “ceiling” is going to be low. They’ll reach a certain level, then flatten out.
And the listener may never even consciously think about it, but it will be noticed.

Ask yourself this: how many truly great team shows are there in your market? Even in Top 10 markets, it’s rarely more than a couple. All the others are just driftwood, taking up space on the beach.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #517: Never Do This One Thing

Posted on May 3, 2023 by tommykramer

This tip is primarily for Program Directors, but it also applies to air talent. Never have the air talent say your “positioning” phrase.

First of all, they’re not good at it, because it’s a “selling” thing that no one would ever say in a real-life conversation. (And most “positioning phrases” or slogans backfire anyway. Think about how many times you’ve heard something like, “Favorites of the 80s, 90s, and Today” – and then they play a song you hate.)

Let the Imaging voice do the liners. That’s what that person is for, to take the unnatural language OUT of the equation for the air talent.

Let the air talent concentrate on things that actually matter to the listener, and that he/she can relate to. Your sales pitch isn’t one of them.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #516: The Same Note

Posted on April 26, 2023 by tommykramer

It’s only natural that I get a lot of inquiries about how to break into the Voice Acting world. Several years ago, after a seminar, a guy asked if I would listen to some of his work. He was a very good talent, but listening to his demo, I noticed something. I told him, “If I were playing the notes on a keyboard that you hit with your voice, you always seem to end sentences on the exact same note, and it almost always goes down in pitch.”

He was surprised by this, and said he had never noticed that before.

Going down in pitch repeatedly can make you sound predictable, or even bored. You should (of course) VARY your deliveries. And I also believe that thinking about it in a musical context can add a dimension.

Tip: I always picture the person – the ONE person – that I’m talking to. That seems to ‘shape’ the delivery, and helps avoid the “same note” thing.

It’s called Voice ACTING for a reason.

Tommy Kramer Coaching Tip #515: Do You Sound Happy?

Posted on April 19, 2023 by tommykramer

John Lennon once said, “When I was five years old, my mother told me happiness was the key to life. When I went to school they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment. And I told them they didn’t understand life.”

So, with that in mind, do you sound happy on the air? You know, like you actually enjoy your job? Or are you just going through the motions, plodding along doing “fluff” Content or reading stuff off a computer screen?

If you’re not happy doing radio, please get out of it. Life’s too short to listen to someone who’s just “filling breaks”, and there are many people who’d love to have your job. This may sound corny, but we’re here to RELIEVE people of sad feelings or boredom, not add to them. Radio isn’t dying, but some people make it sound like it is.

If this is too “pie in the sky” to you, I quote John Lennon again: “You may say I’m a dreamer, but I’m not the only one.”

Tommy Kramer Coaching Tip #514: One Egg or an Omelet

Posted on April 12, 2023 by tommykramer

Each break you do is an “egg”. But ALL the breaks during an hour (or your show as a whole) are an omelet.

The point is, this break should stand as a break, but it should also be part of some sense of what today is like. A mood, if nothing else.

If you’re just doing isolated breaks, there’s no “story” that day. To be great, your show should be an ongoing saga of your experiences with things that are also part of the listener’s life. Who wouldn’t rather have an omelet than just one tired little egg?